Despite its advantages, I often hear bloggers and webmasters complain that they do not make as much money as they want by advertising on their sites. Sometimes this is a problem with the site itself. For example, if the number is too low monthly visitors nothing can be done to increase revenue. Often, however, the website gets a decent amount of traffic, so that low income due to the arrangement of advertising that is not optimized.
If you are in this situation, below you will find 3 tips that will help to maximize your advertising revenue:
1. Experiment with text ads
Most bloggers and website owners rely exclusively on AdSense ads or banner ads when visiting the website provider. One type of advertising that complements pretty good site is advertised in the text. In-text ads that are placed directly in the text of your site (for example in the article or blog post), and the main advantage is the fact that the contextual advertising is integrated with your content. This will help to increase your income for users who may not see the AdSense ads you will see ads in the text, and vice versa.
2. Use all your inventory
Make money through advertising is a numbers game. more banner impressions you get, the more money you will make. If you want to maximize your income, you need to ensure that your display ads on all pages of your site. For example, I have seen blogs that only show ads on single post page, leaving the homepage, category and archive pages. The site owner 'distancing fortune' it by not putting some banners on the page as well.
3. Selling your own advertising as well
Working with established advertising network is a good idea, because you will make money from day one, and the process will be far enough ahead. In addition to this, you should also install the standalone ads on your site or your blog, for example, by installing an "Advertise With Us" on your web page is offered to businesses. This is important because some companies or businesses prefer to work directly with the owner of the site, because it gives them more flexibility when they want to put a banner and placing it on your site. If you do not offer this option, therefore, in the long run you can lose the 'fortune' you.
4. Test, Test and Test
There are so many possibilities when you want to advertise that you will find the optimal combination for your website if you examine his everything. For example, you must display the banner above or below the post content | If you align the banner to the left or right | If you use a white background or a dark background on the banner | you need to know the answers to these questions, and the only how to find the answer is to test it. One great tool that you can use for this purpose is through Optimizely site. It will guide you through the process and provide all the reports you need.
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